CCIB Forum, Barcelona
9-11 April 2008

The [re]design Retail Strategies and a selection of sustainable designs appeared as an exhibition feature at the World Retail Congress 08, the global retail industry’s annual gathering – 3 days of insights and discussion around trends, issues and challenges facing retail. Sustainability was a keynote topic.

More and more consumers want to make ethical choices and to know the stories behind the products they invite into their homes. What does this mean for retailers? How does retail fit into a new virtuous, sustainable cycle of design, manufacture, retail and consumption?

The [re]design Retail Strategies outlined key steps for responsible retailing:

[RE]LATIONSHIPS get to know your consumers, suppliers and supply chain

[RE]ALITY be authentic, don’t greenwash, apply values through everything you do

[RE]TELL communicate product stories - who made it, what is it made from, where is it going?

[RE]SOURCE ensure that you source sustainable and ethical products

[RE]DUCE look for products and services that save packaging and waste

[RE]TURN take responsibility for afterlife of products and packaging

[RE]FILL where appropriate use packaging materials more than once

[R]EPAIR keep your customers coming back with maintenance, upgrade and mending services

[RE]SPOND consider all touch-points – your brand, services and interactions as well as products


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Exhibitors: